Social media acronyms you need to know.

Alex Pohlein - Social Media acronyms you need to know.

Find out all relevant and necessary acronyms here.

Nowadays acronyms are common in almost every sector. Therefore it´s not surprising that some abbreviations also appear in the social media jungle. But now worries I´ll try to explain the most popular acronyms to you.

So let´s start:

  • API = Application programing interface
  • B2B = Business to business
  • B2C = Business to customer
  • CMGR = Community manager
  • CPC = Cost per click
  • CTA = Call to action
  • CTR = Click-Through rate
  • CX = Customer experience
  • WOM = Word of mouth
  • UX = User experience
  • UV = Unique visitor
  • UGC = User generated content
  • TOS = Terms of service
  • SOV = Share of voice
  • SMP = Social media platform
  • FB = Facebook
  • IG = Instagram
  • GA = Google Analytics
  • GTM = Google Tag Manager
  • DM = Direct message
  • PM = Private message
  • SMB = Small business
  • SMM = Social media marketing
  • SMO = Social media optimization
  • SM = Social media
  • SERP = Search engine results pages
  • SEO = Search engine optimization
  • SEM = Search engine marketing
  • SaaS = Software as a Service
  • RTD = Real-time data
  • RT = Retweet
  • RSS = Really Simple Syndication
  • FTW = For the win
  • ISP = Internet service provider
  • PSP = Payment service provider
  • KPI = Key performance indicator
  • LI = LinkedIn
  • P2P = Person to person
  • PV = Pageviews
  • ROI = Return on investment
  • ROAS = Return on ad spend
  • PPC = Pay per click
  • ESP = Email service provider
  • TW = Twitter
  • YT = YouTube
  • G+ = Google+
  • MT = Modified tweet
  • SRP = Social relationship platform
  • CMS = Content management system
  • CRO = Conversion rate optimization
  • CBO = Campaign budget optimization

Please feel free to add any missing acronyms within the comments below.