ABS Airbag

About ABS Airbag

ABS Protection GmbH is a dynamically growing company based in Munich, Germany. For 40 years, the ABS avalanche airbag has been the original product, sold in 25 countries worldwide. Field-tested on hundreds of occasions, the ABS system works where it counts: in the avalanche. In the event of an avalanche, it can help to prevent burial and therefore significantly increase the chances of survival. ABS’ success and market leadership are underpinned by innovation and stringent quality standards.

Felix Neureuther and Dr. Stefan Mohr, Managing Director of ABS Protection GmbH, announced their strategic partnership at a press conference at the ISPO Munich 2018 sporting goods trade fair. With the information that this partnership goes beyond an obligation as a testimonial, Neureuther announced today for the first time that his professional future after his active career as a ski racer is at stake here.

About the project

Since the beginning of 2017 I have been in charge of the social media channels of ABS Airbag. Mainly I take care of Facebook and Instagram and the related tasks are:

Organic social media activities

This includes the editorial maintenance and support of the channels, combined with the creation and publication of articles and content. So I used my creativity, content creation, and writing skills to develop individual editorial plans.

Social media advertising

This part includes running ads on social media channels. For this purpose, I have developed and created advertising concepts, and finally implemented and published them. Subsequently, performance-driven optimizations were conducted and a corresponding reporting delivered.

Community management

Is what happens after and beyond your social media publishing. It’s part customer service, part listening to the internet, and part being active in discussions that relate to your brand.
So I was proactive in answering questions through messages or comments and improved the customer support. Therewith the general goal was a reaction time less than 24 hours.

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